Amarìge can be translated from French to mean ‘the moment that something takes your breath away”. A fitting name for a couturier who intends to do just that. A visit to the Amarìge Bridal boutique is a treat. It’s a large, bright space, lovingly decorated with a neutral colour palette and elegant, timeless details. Brides have the opportunity to speak directly with the designer himself, who spends plenty of time on the floor.